Player Journey Marketer
Core
Design and execute player acquisition and conversion strategies, including opening offers, ad-hoc promotions, and communication campaigns across SMS and email channels to drive player lifecycle growth.
Role type
Player Journey Marketer
Builds
Player acquisition offers, conversion campaigns, and retention communication tracks
Domain
Online gaming and sports betting
Deliverable
product features
Required skills
Campaign execution, competitor analysis, CRM management, data analysis, cross-functional collaboration, project management, creative problem-solving
Preferred skills
Sports betting market knowledge, online gaming industry experience, gambling regulations compliance, customer retention strategy, multi-market experience
Technologies
CRM platforms, SMS/Email communication tools, Confluence
Responsibilities
Develop and implement opening offer strategies; coordinate ad-hoc promotions for unconverted players; execute communication campaigns across SMS and email; analyze campaign results and implement learnings; maintain competitor analysis and promotion calendars; collaborate with retention teams on player lifecycle consistency.