Member Management Lead
Core
Define and own the end-to-end member proposition, converting fan recognition and exclusive experiences into a scalable, technology-enabled member management engine across Entertainment, Sports, and the wider ecosystem.
Role type
Senior IC consumer proposition builder (member management)
Builds
Scalable member management engine, benefits and experience architecture, repeatable operating model
Domain
Entertainment, Sports, Consumer Engagement
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Member proposition design, segmentation, lifecycle management, status and progression architecture, benefits and experience architecture, digital and physical journey design, product and technology requirements definition, member operations and fulfilment, experimentation and measurement
Preferred skills
Analytical strength, data science collaboration, behavioural insights, business metrics analysis
Technologies
N/A
Responsibilities
Define the JioStar member proposition, create initial segmentation and lifecycle framework, build a common benefits and experience architecture, establish a repeatable member management operating model, translate model into product/data/tech requirements, build a measurement framework, demonstrate improvement in engagement, frequency, retention, and advocacy
Seniority
Senior, hands-on IC
