Fundraising Manager
Core
Leads strategy, execution, and optimization of digital fundraising efforts to grow online revenue and expand the donor pipeline for a public media organization.
Role type
Digital Fundraising Manager
Builds
Online giving campaigns, donor acquisition and retention programs, and multi-channel donor journeys.
Domain
Public Media / Non-profit Fundraising
Deliverable
product features
Required skills
Digital fundraising strategy, multi-channel campaign management (email, SMS, social, paid media), donor segmentation and personalization, marketing automation, data analytics and predictive modeling, SEO, paid advertising management, A/B testing, Salesforce Marketing Cloud proficiency.
Preferred skills
Experience in public media or membership-based organizations, knowledge of PBS fundraising models and pledge drives, familiarity with emerging digital philanthropy technologies.
Responsibilities
Develop and implement comprehensive digital fundraising strategies aligned with revenue goals; execute integrated multi-channel campaigns including SMS, email, and paid media; optimize donation forms and landing pages to increase conversion rates; manage donor acquisition, retention, and reactivation campaigns; utilize AI tools and analytics for predictive modeling and donor journey mapping; produce performance reports and present insights to leadership.
Seniority
Mid-level, hands-on IC