Lead, Marketing
Core
Lead overall marketing initiatives for Sime Darby Industrial's TM business units (CI RI, P&E Prime, Aftermarket), focusing on offline and online campaigns, branding strategy, and e-commerce growth.
Role type
Lead Marketing Manager
Builds
B2B/B2C marketing campaigns, digital strategies, brand consistency, and e-commerce sales programs
Domain
Industrial manufacturing / Automotive / Aftermarket services
Deliverable
product features
Required skills
Digital marketing strategy, SEO, paid advertising, social media management, content creation, performance analysis, ROI analysis, market research, campaign planning, cross-functional collaboration
Preferred skills
E-commerce platform optimization, user acquisition strategies, customer retention programs, data-driven insights
Technologies
SEO tools, paid ad platforms, social media channels, email marketing tools, analytics platforms
Responsibilities
Plan and execute offline marketing campaigns and events; Develop and manage digital marketing initiatives including content creation; Create annual marketing plans and maintain brand consistency; Support sales teams with promotional materials and channel support; Analyze data to optimize campaigns and report KPIs to stakeholders; Collaborate with creative and sales teams for consistent branding; Maximize e-commerce opportunities through online sales campaigns and platform improvements.