Marketing Research Manager
Core
Leads market research projects to generate customer insights and data storytelling that support Dexcom's business strategy and brand planning.
Role type
Senior Market Research Manager
Builds
Strategic market analyses, brand tracking reports, and actionable insights for senior stakeholders.
Domain
Consumer health technology / Medical devices
Deliverable
dashboards & analysis
Required skills
Qualitative and quantitative research design, Primary and secondary research execution, Data analysis, Vendor management, Project management, Statistical modeling (conjoint, discrete choice), AI-enabled data synthesis
Preferred skills
Diabetes industry experience, Payer/insurance landscape knowledge, Social listening tools, CRM data integration
Technologies
MS Office (PowerPoint, Excel), Survey programming tools, AI-enabled synthesis tools, Syndicated research platforms
Responsibilities
Design and execute primary qualitative and quantitative research projects, Lead brand tracking and market landscape assessments, Manage external research vendors and logistics, Synthesize unstructured data (social listening, reviews) into insight themes, Present data-driven recommendations to senior stakeholders, Analyze syndicated data to validate primary findings
Seniority
Senior, hands-on IC
