Senior Director - Marketing, JioHotstar (South)
Core
Strategic marketing leader driving growth, user engagement, and Watch Time across Tamil, Telugu, Kannada, and Malayalam markets for JioHotstar.
Role type
Senior Director, Marketing (Individual Contributor)
Builds
High-impact marketing campaigns, repeatable growth frameworks, and AI-driven marketing initiatives for the JioHotstar South business.
Domain
OTT / Streaming / Consumer Internet
Deliverable
product features
Required skills
Strategic marketing planning, performance marketing, data analysis, A/B testing, stakeholder influence, cross-functional collaboration, AI adoption, campaign optimization
Preferred skills
Experience in E-commerce, FMCG, or Technology platforms
Technologies
Meta, Google, AI tools
Responsibilities
Identify growth opportunities across the user lifecycle, design and drive large-scale digital campaigns, leverage data to inform creative and targeting decisions, champion AI-led marketing practices, and influence stakeholders to align on strategic priorities.
Seniority
Senior Director, hands-on IC
