Customer Journey Analytics Product Manager (Location Flexible)
Core
Leading the implementation, strategy, roadmap, and optimization of Adobe Customer Journey Analytics (CJA) B2B Edition to deliver measurable business value for marketing optimization and buyer journey analysis.
Role type
Product Manager (Analytics & Marketing Technology)
Builds
CJA dashboards, workspaces, metrics, dimensions, derived fields, and data views for the Marketing & Communications organization.
Domain
Digital Marketing Analytics / Adobe Experience Cloud
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Product management, digital analytics, marketing technology, stakeholder reporting, translating business objectives to product requirements, cross-functional collaboration, Adobe Experience Cloud tools, digital marketing attribution, data quality governance, Agile delivery
Preferred skills
Experience with Adobe Analytics, Adobe Experience Platform, data model alignment, instrumentation priorities, executive-level storytelling
Technologies
Adobe Customer Journey Analytics, Adobe Analytics, Adobe Experience Platform
Responsibilities
Own product vision and roadmap; partner with stakeholders to define requirements; translate business questions into actionable analytics solutions; drive evolution of CJA capabilities; collaborate on enablement and data model alignment; develop business cases and executive storytelling; monitor analytics quality and operational health; act as liaison between business and delivery teams.
Seniority
Mid-Senior, hands-on IC