HCP Marketing Manager (Stelo)
Core
Develop and execute HCP marketing strategies, paid media campaigns, and sales enablement tools for Dexcom's Stelo continuous glucose monitoring product to drive provider adoption and patient outcomes.
Role type
Senior HCP Marketing Manager (Medical Device)
Builds
HCP-focused paid media campaigns, sales enablement assets, and digital content for the Stelo CGM platform
Domain
Healthcare / Medical Devices / Diabetes Management
Deliverable
product features
Required skills
HCP marketing strategy, regulated promotional environments, paid media management, sales enablement tool development, cross-functional stakeholder management
Preferred skills
Experience in healthcare, medical device, or pharmaceutical marketing
Technologies
Programmatic media, endemic media, paid social, paid search, email marketing platforms, website content management
Responsibilities
Support development and execution of HCP marketing strategy; Translate clinical and product value into compliant HCP messaging; Plan and execute HCP-focused paid media campaigns; Develop and maintain HCP sales enablement tools; Drive HCP lead generation through digital campaigns and events; Serve as a primary marketing partner to Medical, Legal, and Regulatory teams
Seniority
Senior, hands-on IC