Assistant Manager / Manager, Brand Marketing & Content
Core
Lead Kate Spade Japan's brand transformation by driving local brand voice, storytelling, and content strategy to strengthen relevance with Japanese consumers.
Role type
Manager, Brand Marketing & Content
Builds
Localized brand campaigns, content assets, and consumer experiences for Kate Spade Japan
Domain
Fashion & Lifestyle (Luxury/Premium)
Deliverable
product features
Required skills
Brand storytelling, integrated campaign planning, agency management, consumer insights analysis, budget management, cross-functional stakeholder leadership
Preferred skills
Fashion/luxury industry experience, cultural marketing expertise, social media strategy
Technologies
Social media platforms, CRM tools, digital marketing channels
Responsibilities
Develop and govern local brand voice and storytelling frameworks; orchestrate integrated seasonal campaigns and product launches; manage creative agencies and external partners; translate global priorities into locally resonant narratives; monitor consumer behavior and market trends; manage campaign budgets and evaluate performance
Seniority
Manager, hands-on IC