Marketing Product Management Coordinator
Core
Owns KPIs and P&L for Europcar's Leisure Segment in Spain and Portugal, driving product strategy, pricing, and marketing execution.
Role type
Marketing Product Management Coordinator
Builds
B2C rental products, promotional campaigns, and digital customer journeys for car and van rental services.
Domain
Mobility / Car Rental
Deliverable
product features
Required skills
P&L management, product development, pricing strategy, market analysis, campaign execution, cross-functional collaboration, data analytics
Preferred skills
Experience with B2C product offers, digital platform deployment, co-marketing with manufacturers
Technologies
eCommerce platforms, digital marketing tools, reporting dashboards
Responsibilities
Develop communication channels for sales promotion plans, establish sales scenarios based on business opportunities, define distribution channels, execute local marketing action plans, analyze product and campaign performance, collaborate with eCommerce and operations teams
Seniority
Individual Contributor