Marketing Product Management Coordinator
Core
Owns KPIs and P&L for Europcar Leisure Segment in Spain and Portugal, developing B2C product offers, pricing, and go-to-market strategies while executing local marketing plans.
Role type
Marketing Product Management Coordinator
Builds
B2C rental products (Premium Brand Guaranteed, Bundles, Loyalty Programs), digital customer journeys, and local promotional campaigns.
Domain
Car rental / Mobility services
Deliverable
product features
Required skills
P&L management, product development, pricing strategy, go-to-market strategy, customer segmentation, digital platform deployment, campaign execution, market trend analysis, cross-functional collaboration
Preferred skills
Analytics and reporting, brand positioning, co-marketing with manufacturers
Technologies
Digital platforms, eCommerce tools, reporting systems
Responsibilities
Develop communication channels with departments for sales promotion plans; Analyze and define customer profiles to adapt products; Define distribution channels; Execute marketing action plans for Portugal and Spain; Collaborate with eCommerce to deploy products; Analyze product and campaign performance; Pilot business line results weekly and monthly.
Seniority
Individual Contributor, execution level