Content Marketing & Innovation Manager
Core
Lead content marketer shaping how buyers understand challenges and experience Acrisure's value through storytelling and innovation.
Role type
Senior IC content marketing manager
Builds
Content experiences across the buyer journey for designated solution portfolios
Domain
Fintech / Insurance / Financial Services
Deliverable
product features
Required skills
Content strategy, storytelling, audience insights, AI tool usage, project management, cross-functional collaboration
Preferred skills
Video marketing, modular content development, fintech industry background
Technologies
GenAI, content management systems, video production tools
Responsibilities
Develop content strategy for assigned portfolios, create high-quality content assets (articles, videos, reports), conduct audience and market research, leverage AI for content innovation, analyze content performance metrics, partner with Product Marketing and Sales Enablement
Seniority
Senior, hands-on IC