Content Strategist
Core
Develop and execute content strategy to support demand generation across the buying journey, turning messaging into scalable content assets.
Role type
Senior Content Strategist (B2B Demand Generation)
Builds
Blogs, guides, ebooks, videos, customer stories, and content frameworks.
Domain
Fintech / Insurance / Financial Services
Required skills
Content strategy development, storytelling, editorial judgment, buyer behavior analysis, cross-functional collaboration, AI tool application
Preferred skills
Fintech/insurance industry background, experience in high-growth organizations
Technologies
AI tools for content ideation and creation
Responsibilities
Translate go-to-market strategy into content frameworks, build editorial calendars, create and oversee high-quality content assets, collaborate with Product Marketing and Campaigns, apply AI to enhance content workflows.
Seniority
Senior, hands-on IC