BRAND ACTIVATION MANAGER DUCRAY DEXERYL
Core
Define and pilot omnichannel brand activation strategies for dermo-cosmetics brands in the BENELUX region, driving B2C activations, B2B2C coordination, media strategy, and content to increase market share and sales.
Role type
Brand Activation Manager
Builds
Omnichannel marketing campaigns, media plans, and promotional toolkits for dermo-cosmetics brands
Domain
Dermo-cosmetics / Pharmaceutical / Beauty
Deliverable
product features
Required skills
Omnichannel strategy, B2C activation, B2B2C coordination, media strategy, budget management, performance analysis, competitive intelligence, stock management
Preferred skills
Experience in dermo-cosmetics or pharmaceutical brands, knowledge of BENELUX market, agency management
Technologies
None explicitly stated
Responsibilities
Define local brand strategy and plan omnichannel activations; Prepare and report on commercial and advertising budgets; Develop B2C media strategy and manage media agency partnerships; Create offline activation tools and B2B master kits; Collaborate with retail and shopper activation teams; Manage product processes including positioning and stock levels; Monitor brand performance, market share, and ROI; Conduct competitive intelligence and consumer insights analysis
Seniority
Mid-Senior, hands-on IC