BRAND ACTIVATION MANAGER DUCRAY
Core
Define and pilot the omnichannel activation strategy for the Ducray brand in the BENELUX region, orchestrating B2C, B2B2C, and B2B activations to drive brand visibility, market share, and sales.
Role type
Brand Activation Manager
Builds
Omnichannel marketing campaigns, media strategies, and promotional toolkits for dermo-cosmetics products
Domain
Dermo-cosmetics / Pharmaceutical
Deliverable
product features
Required skills
Omnichannel strategy development, B2C and B2B2C activation planning, media strategy execution, budget management, cross-functional coordination, performance analysis, competitive intelligence
Preferred skills
Experience in dermo-cosmetics or pharmaceutical markets, fluency in French and Dutch, agency management experience
Technologies
Media planning tools, CRM systems, market analysis software
Responsibilities
Define local brand strategy and plan omnichannel activations, prepare and monitor commercial and advertising budgets, develop offline activation tools and B2B master kits, coordinate with retail and shopper activation teams, manage product positioning and stock availability, track performance metrics including sell-out and ROI, monitor competitive trends and consumer insights
Seniority
Mid-level, hands-on IC