Director, Insights
Core
Lead the North America Insights agenda, translating internal and external data into actionable insights on industry performance, market share, competitive dynamics, and consumer behavior to inform executive strategy and brand decisions.
Role type
Senior IC strategy and insights director (CPG/Beverage Alcohol)
Builds
Strategic deep dives, industry outlooks, performance diagnostics, competitive intelligence reports, and consumer insight frameworks for North America.
Domain
Consumer Packaged Goods (Beverage Alcohol) / Market Intelligence / Strategic Planning
Deliverable
dashboards & analysis
Required skills
Strategic analysis, competitive intelligence, market share tracking, consumer research, forecasting, data synthesis, executive storytelling, team leadership
Preferred skills
Beverage alcohol or CPG industry experience, advanced analytics, cross-functional partnership
Technologies
Syndicated market data tools, consumer research platforms, advanced analytics tools
Responsibilities
Lead industry and performance insights agenda; own industry share tracking and performance diagnostics; lead competitive intelligence; develop forward-looking forecasts and scenarios; partner with Marketing on consumer insights; lead and develop the Insights team.
Seniority
Senior, hands-on IC with leadership responsibilities