Senior Consumer Planner
Core
Lead consumer planning and insights agenda for Korea, shaping portfolio choices, brand strategy, innovation, and marketing effectiveness using deep consumer understanding and market data.
Role type
Senior Consumer Planner (FMCG/Beverage)
Builds
Consumer-led evidence for portfolio strategy, AOP, investment choices, and growth priorities
Domain
FMCG, Beverage, Consumer Planning, Market Research
Deliverable
dashboards & analysis
Required skills
Consumer planning, Market research, Syndicated data interpretation, Strategic thinking, Agency management, Budget management, Innovation support, Trend tracking, Marketing effectiveness analysis, Stakeholder influence
Preferred skills
MBA, Concept development, Product/pack learning, Post-launch evaluation
Technologies
IWSR, NielsenIQ/NIQ, Social listening tools
Responsibilities
Own annual learning plan, Lead end-to-end consumer research, Translate insights into strategic choices, Manage market performance view, Develop strategic frameworks, Partner on innovation, Support business planning, Track trends, Drive marketing effectiveness learning, Manage budgets and partners, Build team capability
Seniority
Senior, hands-on IC