Head of Culture & Partnerships, APAC (Social, Influencers, Brands in Culture)
Core
Lead APAC social media, influencer, and cultural activation strategy for Diageo's iconic drink brands, translating global direction into regional execution.
Role type
Senior Marketing Operations & MarTech leader (Head of Culture & Partnerships)
Builds
Culturally resonant social campaigns, influencer programs, and always-on content ecosystems for Diageo brands in APAC.
Domain
FMCG (Alcohol) / Social Media Marketing / Influencer Marketing
Deliverable
product features
Required skills
Social media strategy, influencer marketing, cultural activation, agency ecosystem management, paid social amplification, social analytics, stakeholder management, brand safety compliance
Preferred skills
Emerging social platforms expertise, talent management platforms, integrated measurement frameworks
Responsibilities
Plan and execute social transformation agenda across APAC markets; localize global campaign blueprints with cultural insights; coordinate local briefs and scale high-impact programs; create unified cultural activation plans across channels; steward agency ecosystem for content publishing and social listening; oversee activation calendars integrating global and local PR/experiential activations; ensure governance and compliance with responsible marketing principles.
Seniority
Senior, hands-on IC