Chef(fe) de Produit Marketing Global AVENE - CDI - H/F
Core
Develop and deploy global marketing strategy for the solar franchise within the Avène brand, focusing on product concepts, market analysis, and omnichannel growth.
Role type
Global Product Marketing Manager (Dermo-cosmetics)
Builds
Innovative product concepts and omnichannel marketing strategies for the solar skincare franchise
Domain
Dermo-cosmetics / Consumer Health
Deliverable
product features
Required skills
Strategic marketing planning, market trend analysis, omnichannel strategy development, product portfolio management, cross-functional project coordination, pricing strategy, budget optimization
Preferred skills
Experience in international markets, creativity, proactivity, organizational rigor
Technologies
None explicitly stated
Responsibilities
Detect and anticipate market trends to propose innovative product concepts; Analyze market evolution, competition, and consumer/patient needs; Define and pilot product development and omnichannel content strategies; Maximize portfolio performance regarding sales targets, profitability, and marketing costs; Coordinate projects with R&D, packaging, regulatory, and creative agencies
Seniority
Mid-Senior, strategic execution