Customer Marketing Analyst
Core
Provide analytical and operational support to Customer Marketing by turning customer, shopper, activation, and performance data into insights, trackers, and actions that improve planning and execution.
Role type
Customer Marketing Analyst
Builds
Customer marketing trackers, activation calendars, and post-activity analysis for managers
Domain
FMCG, beverage alcohol, retail
Deliverable
dashboards & analysis
Required skills
Commercial analysis, data-led prioritisation, cross-functional collaboration, data quality management, insight translation, stakeholder communication
Preferred skills
FMCG/retail/hospitality/beverage alcohol experience, NielsenIQ/IRI/Dunnhumby/CRM experience, Power BI/dashboarding
Technologies
Excel, Power BI, NielsenIQ, IRI, Dunnhumby, CRM
Responsibilities
Maintain customer marketing trackers with activation delivery and spend metrics; Prepare insight, customer data, and sales cycle materials; Analyse shopper, customer, market, and campaign data to identify opportunities; Improve data quality, documentation, and process controls; Provide clear summaries for Sales, RGM, Category, Shopper, and Finance stakeholders
Seniority
Individual Contributor