Product Marketing Manager
Core
Own product strategy, go-to-market, and P&L for car rental products across B2C, B2B, and B2B2C segments for Europcar and Goldcar brands.
Role type
Senior Product Marketing Manager
Builds
Product offers, pricing strategies, promotional campaigns, and distribution channels for car rental services.
Domain
Mobility / Car Rental / Travel
Deliverable
product features
Required skills
Product strategy, Go-to-market planning, P&L management, Market analysis, Budget management, Strategic planning, Data-driven decision making, Cross-functional leadership
Preferred skills
Knowledge of leisure and travel segment, Experience with international markets, Familiarity with KPI creation
Technologies
None explicitly stated
Responsibilities
Define product offers, pricing, and promotion strategies; Analyze market trends and customer niches; Coordinate with Sales, Operations, and eCommerce teams; Manage product budgets and forecasts; Lead cross-functional projects to boost business growth.
Seniority
Senior, hands-on IC