Assistant EC planning manager
Core
Managing Key Opinion Leader (KOL) live events and trade marketing strategies for dermo-cosmetics brands across Tmall, TikTok, and Kuaishou platforms.
Role type
E-commerce planning manager (KOL & Trade Marketing)
Builds
KOL live event campaigns, promotional plans, and product forecasts for dermo-cosmetics brands
Domain
Dermo-cosmetics / E-commerce
Deliverable
product features
Required skills
KOL management, Tmall/TikTok operations, budget negotiation, competitor analysis, SOP development, forecasting
Preferred skills
Resource networking, performance tracking, fast-paced environment adaptability
Technologies
Tmall, TikTok, Kuaishou
Responsibilities
Manage KOL live events including GMV, budget, and negotiation; Collaborate with partners to expand KOL pool; Track KOL performance and competitor activities; Develop SOPs to improve execution efficiency; Create monthly promotion plans and competitor analysis; Generate monthly rolling forecasts for products and gifts with products (GWP)
Seniority
Mid-level, hands-on IC