Global Brand Lead Cell Therapy - CDI - M/F
Core
Define and lead global commercial strategy and marketing implementation for a breakthrough allogenic T-cell immunotherapy treating EBV+ PTLD lymphoma.
Role type
Global Brand Lead (Cell Therapy)
Builds
Global commercial strategy, integrated brand plans, congress activities, and marketing tactics for a cell therapy product.
Domain
Oncology / Cell Therapy / Immunotherapy
Deliverable
product features
Required skills
Global marketing strategy, cross-functional team leadership, KPI definition and measurement, project management, scientific knowledge in hematology/oncology/rare disease
Preferred skills
Experience in global and local marketing levels, ability to align global and local teams, stakeholder engagement, presentation skills
Technologies
forecasting tools, dashboards, KPI monitoring tools
Responsibilities
Define and lead global brand strategy, lead development of global integrated brand plan, lead cross-functional global brand team, lead annual brand forecasting and budget planning, set up and coordinate congress activities, implement commercial and marketing brand plan globally, interface between global and local marketing, implement best practices from local initiatives, set up marketing advisory board, support team training for commercial forces
Seniority
Senior, hands-on IC
