Global Brand Lead Cell Therapy - CDI - M/F
Core
Develop global commercial strategy and implement marketing tactics for a breakthrough allogenic T-cell immunotherapy targeting EBV+ PTLD lymphoma.
Role type
Global Brand Lead (Cell Therapy)
Builds
Global brand strategy, integrated brand plans, congress activities, and commercial/marketing execution for a cell therapy product.
Domain
Pharmaceutical / Oncology / Cell Therapy
Deliverable
product features
Required skills
Global marketing strategy, cross-functional team leadership, KPI definition and measurement, project management, scientific knowledge in oncology/hematology/rare disease, stakeholder engagement.
Preferred skills
Experience in global and local marketing levels, ability to lead and motivate teams, result-oriented execution, emotional intelligence, presentation skills.
Technologies
forecasting tools, dashboards, KPI monitoring tools
Responsibilities
Define and lead global brand strategy, lead development of global integrated brand plan, lead cross-functional global brand team, lead annual brand forecasting and budget planning, set-up and coordinate congress activities, implement commercial and marketing brand plan globally, interface between global and local marketing, implement best practices across countries, set-up Marketing advisory board, support team training for commercial forces.
Seniority
Senior, hands-on IC