Commercial Excellence Manager
Core
Drive commercial performance across an alcohol portfolio by applying commercial frameworks, data-driven insights, and execution excellence to improve sales effectiveness, pricing/mix optimization, and go-to-market execution.
Role type
Senior commercial excellence manager (FMCG/Alcohol)
Builds
Actionable execution plans, pricing/promotion frameworks, Route-to-Market models, Sales Force Effectiveness programs, and commercial dashboards.
Domain
Fast-Moving Consumer Goods (FMCG) / Beverage Alcohol
Required skills
Commercial strategy execution, Pricing and mix optimization, Route-to-Market (RTM) design, Sales Force Effectiveness (SFE) program leadership, Data analytics and dashboarding, Financial modeling, Cross-functional partnership, Change management, Training and capability building
Preferred skills
MBA, Experience in FMCG or beverage alcohol industry
Technologies
CRM systems, Data analytics tools, Performance dashboards
Responsibilities
Translate commercial strategy into actionable execution plans across channels and markets; Lead deployment of Sales Force Effectiveness programs including incentives and quota setting; Define, track, and report key commercial metrics (distribution, visibility, mix, pricing performance); Partner with Sales, Marketing, Finance, and Supply Chain to design joint business plans; Drive training programs and capability building to strengthen commercial excellence mindsets.
Seniority
Senior, hands-on IC