Associate Marketing Manager/Marketing Coordinator, Author Marketing, Greater China
Core
Plan and deliver digital campaigns to connect researchers with academic journals and support submission growth in China.
Role type
Associate Marketing Manager (Author Marketing)
Builds
Awareness marketing campaigns for journal visibility and author engagement
Domain
Academic publishing / Research / B2C marketing
Deliverable
product features
Required skills
Digital marketing across multiple channels, Campaign planning and execution, Data analysis and performance optimization, China digital ecosystem knowledge, Bilingual communication (Mandarin/English), Project management
Preferred skills
Academic publishing experience, Global organization experience, Author/researcher audience familiarity
Technologies
Search engines, Social media platforms, Third-party marketing platforms
Responsibilities
Develop and execute tactical marketing plans for new and priority journals, Manage multi-channel digital campaigns including search and social media, Monitor campaign performance and refine strategies using market insights, Coordinate with global and local marketing, editorial, and data teams, Support the development of efficient marketing processes and workflows
