Director, Events & Experiential Marketing
Core
Lead end-to-end planning and execution of global events and experiential marketing to promote the PSA brand and drive commercial outcomes for the collectibles industry.
Role type
Director of Events & Experiential Marketing
Builds
Marquee flagship events, regional/local activations, and international event roadmaps for PSA and Collectors.
Domain
Collectibles industry (trading cards, autographs, memorabilia) + Experiential Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Event strategy & vision, cross-functional leadership, stakeholder & executive engagement, end-to-end event operations, revenue & sponsorship strategy, international expansion, metrics & ROI reporting, innovation & industry foresight
Preferred skills
Trade show experience, passion for collectibles, understanding of authentication/grading processes
Technologies
Event management tools, data analytics platforms
Responsibilities
Own and evolve overarching events strategy; Design experiential activations for cultural moments; Serve as central connector across Product, Operations, Growth, and Brand; Manage internal stakeholder alignment; Direct end-to-end event operations including budgeting and logistics; Partner with Marketing for integrated campaigns; Build and develop the events team; Develop sponsorship and revenue strategies; Build international event roadmaps; Define and report on KPIs and ROI; Champion emerging event technologies
Seniority
Director, strategic leadership with hands-on execution
