Product Marketing Director
Core
Develop persona-based positioning and messaging to build awareness, preference, and loyalty with target audiences in the AI and quality engineering space.
Role type
Product Marketing Director
Builds
Marketing content, presentations, white papers, solution briefs, web content, demos, videos, ROI models, and competitive materials for the customer sale and adoption lifecycles.
Domain
Artificial Intelligence and Quality Engineering (Software Testing/DevOps)
Deliverable
product features
Required skills
Market research and competitive analysis, win/loss analysis, content creation, strategic roadmap influence, stakeholder management, technical concept translation
Preferred skills
Player and coach mentality, curiosity for new marketing trends
Technologies
None explicitly listed
Responsibilities
Develop value-oriented messaging, create marketing assets for sales and customer success teams, represent the company at conferences and customer meetings, influence product roadmap decisions, conduct market research and competitive analysis, perform win/loss interviews and analysis
Seniority
Director, strategic leadership & execution