Senior Content Marketing Specialist
Core
Lead regional content strategy and execution for a global cloud communication platform, translating complex technology into compelling narratives for the Asia region.
Role type
Senior Content Marketing Specialist (Regional)
Builds
Regional brand voice, social media campaigns, enablement materials, and customer success stories for the Asia market.
Domain
B2B Technology / Cloud Communications (CPaaS)
Deliverable
product features | dashboards & analysis
Required skills
Content strategy, storytelling, social media management, SEO, Google Analytics, generative AI tools, cross-functional collaboration
Preferred skills
SaaS/CPaaS industry experience, B2B marketing experience
Technologies
Google Analytics, ChatGPT, Claude, Gemini
Responsibilities
Develop and execute regional content strategy and editorial calendar; Create and publish high-impact content including blogs, case studies, videos, and emailers; Manage regional social media strategy, publishing, and community engagement; Track and analyze content performance to provide optimization insights; Edit and proofread content for brand consistency and SEO; Collaborate with field marketing to develop customer advocacy materials.
Seniority
Senior, hands-on IC