Content Manager
Core
Designing and developing digital customer journeys through sales, informational, and personalized web content across the entire customer lifecycle.
Role type
Senior Content Manager (Digital Customer Experience & SEO)
Builds
Digital customer journeys, web content, and SEO-optimized assets for a Nordic insurance company.
Domain
Insurance / Digital Customer Experience / SEO
Deliverable
product features
Required skills
Web content strategy and production, Search Engine Optimization (SEO), AI tool utilization, Google Analytics, Google Search Console, Conversion Rate Optimization (CRO), Personalized customer journey design, CMS management, Data analysis
Preferred skills
User experience (UX) and usability improvement, Cross-functional collaboration, Strategic planning and execution
Technologies
Google Analytics, Google Search Console, CMS platforms, AI tools
Responsibilities
Design and create sales, informational, and personalized web content; Analyze data to continuously improve content from a customer perspective; Utilize AI tools to enhance work methods; Optimize content visibility in search engines; Develop and plan digital customer communication.
Seniority
Senior, hands-on IC