Content Manager
Core
Designing and developing world-class digital customer journeys through sales, informative, and personalized web content across the entire customer lifecycle.
Role type
Senior Content Manager (Digital Customer Experience & SEO)
Builds
Digital customer journeys, web content, and SEO-optimized assets for a Nordic insurance company.
Domain
Insurance / Digital Customer Experience / SEO
Required skills
Strategic and operational content planning, SEO and AI visibility optimization, data analysis (Google Analytics, Search Console), conversion rate optimization, CMS management, personalized customer journey design, cross-functional collaboration.
Preferred skills
Experience with AI tools for content creation, usability and UX improvement, leading complex initiatives, inspiring stakeholder communication.
Technologies
Google Analytics, Google Search Console, CMS platforms, AI tools.
Responsibilities
Plan and create sales and informative web content, analyze data to improve content from a customer perspective, optimize content for search engines and AI visibility, develop digital customer communication strategies, test and optimize content personally.
Seniority
Senior, hands-on IC