Manager, Digital Content Experience
Core
Own the content experience of Mable's marketing website, focusing on new user journeys from landing to sign-up and existing customer website journeys.
Role type
Manager, Digital Content Experience
Builds
Mable's marketing website content and user journeys
Domain
Healthtech / Digital Content
Deliverable
product features
Required skills
Copywriting, UX writing, CMS publishing (Contentful), Content governance, SEO/GEO/AEO knowledge, Web accessibility, Stakeholder management, GA4 analysis
Preferred skills
Experience owning a website as a key acquisition channel, Experience running website intake and prioritisation
Technologies
Contentful CMS, GA4
Responsibilities
Write, produce, and publish web pages; Act as key point of contact for inbound website requests; Ensure content governance and legal compliance; Partner with Strategic Search Manager for SEO/GEO/AEO priorities; Monitor and improve website performance using GA4; Identify and implement improvements to website accessibility.
Seniority
Manager, hands-on IC