Director, Creator Marketing
Core
Lead integrated creator marketing programs for leading consumer brands, developing strategies spanning paid, earned, and owned channels to drive business results through authentic storytelling.
Role type
Director, Creator Marketing (Strategic IC with Team Leadership)
Builds
Integrated creator marketing campaigns and programs for consumer brands
Domain
Digital Marketing / Creator Economy / Social Media
Deliverable
product features
Required skills
Creator strategy development, partnership management, paid social amplification, campaign optimization, client leadership, team mentorship, project management, analytics interpretation
Preferred skills
Integrated program development, business development support, cross-functional collaboration
Technologies
Instagram, TikTok, YouTube, Pinterest, analytics tools
Responsibilities
Develop and lead creator marketing strategies aligned with client objectives; manage creator identification, vetting, negotiations, and relationship management; partner with paid media teams on whitelisting and performance optimization; monitor trends and platform updates; provide strategic guidance to clients; mentor team members and guide integrated teams; contribute to new business efforts and agency capability evolution
Seniority
Director, strategic leadership with hands-on execution
