Director, Analytics
Core
Lead integrated measurement and analytics programs to translate complex data into actionable insights for corporate, consumer, and healthcare clients.
Role type
Director, Analytics (Strategic IC with team leadership)
Builds
Analytics solutions, dashboards, and measurement frameworks for communications and marketing campaigns.
Domain
Integrated communications, public relations, and marketing analytics
Deliverable
dashboards & analysis
Required skills
Analytics strategy, paid/earned/owned/social media measurement, data visualization, client presentation, project management, statistical analysis
Preferred skills
Attribution modeling, AI-enabled analytics, workflow automation, thought leadership
Technologies
Tableau, Looker Studio, Power BI, Google Analytics, Meta Ads Manager, Brandwatch, NewsWhip, Muck Rack, Pathmatics, Audiense
Responsibilities
Develop measurement strategies and analytics frameworks; lead integrated analytics programs across channels; oversee dashboard and report development; partner with strategy, creative, and media teams; mentor team members; support business development efforts.
Seniority
Director, hands-on leadership
