Head Of Marketing, Product & Pricing Europe
Core
Shaping and executing ISUZU's marketing, product, and pricing strategy across seven European markets to drive sales, market share, and profitability for the ISUZU D-MAX.
Role type
Head of Marketing, Product & Pricing (Automotive)
Builds
Market positioning, product specifications, pricing strategies, and commercial proposals for the ISUZU D-MAX.
Domain
Automotive / Light Commercial Vehicles
Deliverable
product features
Required skills
Product strategy, pricing strategy, market intelligence, competitive analysis, commercial offer design, team leadership, stakeholder management, business case development
Preferred skills
OEM or importer/distributor experience, additional European languages
Technologies
CRM systems, market analysis tools
Responsibilities
Lead marketing campaigns, product launches, and dealer marketing programs; Develop and execute European product strategy; Define market-specific product specifications and grade structures; Develop and manage pricing and incentive strategies by market; Lead and develop the Marketing & Product Management team; Consolidate market requirements from seven European markets into proposals for the global OEM.