Marketing Specialist
Core
Create and execute B2B marketing campaigns to promote new equipment and aftermarket/service offerings, driving sales growth for the Flexibles & Trays Group.
Role type
Marketing Specialist (B2B Manufacturing)
Builds
Marketing collateral, digital content, and brand campaigns for packaging automation equipment
Domain
Industrial Manufacturing / Packaging Automation
Deliverable
product features
Required skills
B2B marketing strategy, content creation, SEO/AEO, digital advertising, CRM management, brand management, event planning, cross-functional collaboration (via careerplan.io/jobs/JR101626-1-marketing-specialist-at-promachbuilt)
Preferred skills
Salesforce CRM experience, Adobe Creative Suite or Canva proficiency
Technologies
Salesforce, Microsoft Office Suite, Adobe Creative Suite, Canva, Google Ads, social media platforms
Responsibilities
Develop and execute marketing plans and budgets; manage agency and vendor relationships; create and optimize digital content; support brand-specific events and trade shows; maintain brand standards across mediums; collaborate with internal teams to align marketing with business objectives
Seniority
Mid-level, hands-on IC