Senior Advisor, Integrated Marketing and Cross-Functional Campaigns
Core
Transform marketing priorities into cross-functional campaign strategies, awareness initiatives, and amplification recommendations to drive organizational visibility and growth.
Role type
Senior Advisor, Integrated Marketing and Cross-Functional Campaigns
Builds
Cross-functional campaign strategies, awareness initiatives, and amplification recommendations
Domain
Financial services / Integrated marketing
Deliverable
product features
Required skills
Integrated marketing strategy, media strategy, agency management, campaign development, performance measurement, AI integration in marketing, strategic leadership, cross-functional collaboration
Preferred skills
Digital marketing expertise, customer experience management, data analysis, responsible AI usage
Technologies
Artificial intelligence tools, automation platforms
Responsibilities
Translate integrated marketing plans into cross-functional campaign strategies; Define campaign objectives, audiences, messages, and distribution strategies; Create strategic, creative, media, and content briefs; Guide campaign implementation with internal teams and agencies; Act as a trusted advisor to business lines for amplification opportunities; Ensure brand consistency across all touchpoints; Define measurement objectives and interpret results for optimization; Monitor emerging trends and integrate AI/automation into campaigns.
