Trade Marketing Manager (m/w/d) Dermatological Skincare
Core
Activate dermatological skincare brands (Cetaphil, Excipial, Actinica) in stationary pharmacies through shopper and POS concepts.
Role type
Trade Marketing Manager
Builds
Shopper and Point-of-Sale concepts, national campaigns, and product launches for dermatological skincare brands.
Domain
Healthcare / Dermatological Skincare / Retail Pharmacy
Deliverable
product features
Required skills
Market and shopper analysis, POS and placement planning, project management, budget planning and control, KPI tracking, sales material development
Preferred skills
Experience in brand management or category management, understanding of shopper behavior
Technologies
None stated
Responsibilities
Conduct market, competitive, and shopper analyses; Plan and execute POS and placement measures; Develop and coordinate promotional campaigns; Manage trade marketing projects and external partners; Control budgets and optimize processes
Seniority
Mid-level, hands-on IC