Trade Marketing Manager (m/w/d) Dermatological Skincare
Core
Activate dermatological skincare brands (Cetaphil, Excipial, Actinica) in stationary pharmacies through shopper and POS strategies.
Role type
Trade Marketing Manager (Skincare)
Builds
Shopper and Point-of-Sale concepts, national campaigns, product launches
Domain
Dermatological Skincare / Retail Pharmacy
Deliverable
product features
Required skills
Shopper behavior analysis, POS activation, project management, budget planning, KPI tracking, sales material creation
Preferred skills
Category management, brand strategy implementation
Technologies
N/A
Responsibilities
Conduct market and shopper analyses to derive activation recommendations; Plan and execute POS measures and product launches; Coordinate promotional campaigns and create sales support materials; Manage trade marketing projects and external partners; Oversee budget planning, control, and reporting
Seniority
Mid-level, hands-on IC