Assistant Vice President, Product Marketing
Core
Shape insurance product positioning, master messaging, and integrated launch strategies to drive customer adoption and competitiveness.
Role type
Senior IC product marketing lead (commercial orchestration)
Builds
Integrated product launches, customer value propositions, and market positioning frameworks
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Product strategy translation, integrated marketing strategy, cross-functional stakeholder alignment, regulatory compliance, market trend analysis, campaign management, vendor management, strategic planning
Preferred skills
Campaign management experience
Technologies
Microsoft PowerPoint, Word, Excel
Responsibilities
Translate product strategy into customer value propositions and sales narratives; Establish master messaging frameworks; Lead ATL/BTL campaign strategies; Coordinate cross-functional product launches; Monitor market trends and competitor activities; Manage external marketing vendors; Lead post-launch performance evaluation
Seniority
Senior, managerial/leadership
