Director, Client Experience & Digital
Core
Define and lead the overall Client Digital strategy, operating model, and roadmap for Sun Life Hong Kong, serving as the business owner for client-facing digital capabilities.
Role type
Director, Client Experience & Digital
Builds
Client platforms, CRM, digital engagement, marketing technology, client analytics, personalization, and advisor digital enablement.
Domain
Financial Services / Insurance
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Client digital ecosystem strategy, digital product management, platform roadmap development, CRM and digital engagement, client journey design, commercialization and growth planning, change management, data analytics and performance management, platform governance and financial management.
Preferred skills
Insurance or financial services environment knowledge.
Technologies
Mobile applications, client portals, CRM, client data platforms, marketing technology, analytics tools.
Responsibilities
Define strategic priorities and investment roadmaps for the client digital portfolio; oversee client data activation, journey orchestration, and marketing automation; develop commercialization plans to increase registration, active usage, and revenue; monitor and optimize KPIs covering client satisfaction and engagement; oversee platform governance, budgets, and operational risks.
Seniority
Director, strategic leadership & cross-functional team management
