AI-powered Software Global Marketer
Core
Global Content Marketing Specialist creating high-impact marketing content, videos, and sales tools to showcase ABB's AI-enabled industrial software portfolio.
Role type
Global Content Marketing Specialist
Builds
Compelling content, videos, campaigns, and sales tools for ABB's digital solutions
Domain
Industrial software / Energy Industries
Deliverable
product features
Required skills
Generative AI tools, Adobe Creative Suite, Video production and editing, Salesforce, Pardot, Storytelling, Technical writing
Preferred skills
Digital marketing automation, Data-driven insights (via careerplan.io/jobs/JR00047253-ai-powered-software-global-marketer-at-abb)
Technologies
Adobe Photoshop, Illustrator, InDesign, Premiere, Canva, Microsoft Office, CoPilot, Claude, Salesforce, Pardot
Responsibilities
Create high-impact marketing content across multiple formats including videos, social media, and white papers; Transform complex technical concepts into clear, engaging narratives; Produce and edit video content for product launches and sales enablement; Collaborate with product management to translate technical capabilities into customer benefits; Develop global sales tools and messaging tailored to target personas; Monitor content performance and apply AI insights to optimize messaging.
