Residential Programs Leader
Core
Develop, implement, and manage residential go-to-market programs to increase revenue, expand market share, and strengthen customer loyalty for small and mid-size electrical contractors and builders.
Role type
Senior Product Marketing Manager (Residential Programs)
Builds
Loyalty programs, product roadshows, buying group partnerships, and strategic rebate/advertising initiatives.
Domain
Smart Buildings / Residential Electrical / Construction
Deliverable
product features
Required skills
Go-to-market strategy, loyalty program management, roadshow execution, buying group partnership development, strategic relationship management, program performance analysis
Preferred skills
Experience in residential electrical or construction market, project management, travel readiness (30-40%)
Technologies
None explicitly listed
Responsibilities
Own the full lifecycle of residential go-to-market programs including strategy, goals, KPIs, and budgets; Build and manage a loyalty program for electrical contractors; Plan and execute product roadshows; Develop strategies to expand into new market segments via buying groups; Manage strategic relationships and rebate programs; Oversee marketing materials and promotional campaigns; Track and analyze program performance and market trends
Seniority
Senior, hands-on IC