Senior CRM Content Specialist
Core
Lead processes to build and scale CRM content across email, SMS, and app-based marketing automation for a portfolio of 20 home service brands.
Role type
Senior CRM Content Specialist (Creative Team)
Builds
Content library and AI-powered workflows for customer communications
Domain
Home services / Marketing Automation
Deliverable
product features
Required skills
CRM marketing, copywriting, brand voice/tone of voice systems, AI tools for content creation, cross-functional coordination, content calendar strategy, A/B testing, legal compliance
Preferred skills
Process optimization, analytical mindset, multi-brand campaign experience
Technologies
ChatGPT, Claude, Copilot
Responsibilities
Coordinate cross-functional teams to build content library; Maintain and enhance AI-powered tools and agents; Write copy and choose imagery for CRM channels; Refine tone-of-voice guidelines across brands; Translate brand voice into structured prompts for AI; Own master content calendar strategy; Adapt messaging for different audiences and customer journey stages; Use performance data to refine messaging and optimize headlines/hooks/offers; Ensure copy aligns with brand standards and legal guidelines; Collaborate with Creative Directors and marketing teams to deliver cohesive content.