Digital Copywriter
Core
Develop and execute digital-first copywriting and AI-enabled content systems to drive customer and franchisee engagement for home and business service brands.
Role type
Senior Digital Copywriter (AI-enabled, multi-channel)
Builds
Digital marketing assets (SMS, social, email, ads, web) and AI-powered copywriting agents
Domain
Home services / Franchise marketing / Digital content
Deliverable
product features
Required skills
Digital-first copywriting (SMS, email, social, ads), Tone of voice system development, AI tool integration for copy generation, A/B testing and performance optimization, CRM and marketing automation platform usage, Multi-location/franchise business experience
Preferred skills
Experience in fast-paced high-volume environments
Technologies
ChatGPT, Claude, CRM platforms, Marketing automation platforms
Responsibilities
Define and refine tone of voice guidelines across multiple brands; Write high-performing copy for digital channels including SMS, social media, email, and ads; Build and maintain AI-powered copywriting agents; Use performance data to refine messaging and iterate on headlines and offers
Seniority
Mid-to-Senior (4–7 years experience)