Director, Marketing Automation & Data Analytics
Core
Lead predictive modeling, experimentation, and performance measurement for marketing automation to drive targeting, personalization, and ROI optimization.
Role type
Director, Marketing Automation & Data Analytics
Builds
Predictive models (segmentation, propensity, next-best-action, churn), attribution frameworks, and executive-level insights.
Domain
Home services industry, Marketing Technology, Data Science
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Predictive modeling, Machine learning, Statistical testing, Marketing measurement (attribution, MMM), Stakeholder influence, Data strategy, Experimentation design, CRM/CDP familiarity
Preferred skills
Master's degree in relevant field, Equity participation
Technologies
AI/ML frameworks, Marketing platforms (CRM, CDPs)
Responsibilities
Lead development and deployment of predictive models for segmentation and churn; Implement incrementality testing and marketing mix modeling; Define requirements for model-driven personalization and targeting; Orchestrate cross-functional teams to align marketing technology with business strategy; Translate business problems into scalable data and modeling requirements; Deliver actionable insights on campaign ROI and lift.
Seniority
Director, leadership & strategy
