Technical Advisor Lead
Core
Identify target customers and drive branding/marketing strategies to successfully launch products and brands for medical solutions.
Role type
Senior product marketing and brand strategy lead
Builds
Medical product brands and commercialization strategies
Domain
Medical devices and chronic condition management
Deliverable
product features
Required skills
Market analysis, customer segmentation, brand positioning, product commercialization strategy, P&L management, project management
Responsibilities
Conduct research to define targeted customer segments and determine key buying drivers; Analyze potential markets and competitor positioning to project demand and profitability; Develop brand/product positioning and marketing themes across digital and traditional channels; Implement product commercialization strategies; Ensure customer experience aligns with brand image; Manage product/brand P&L including budgeting and ROI analysis
