Marketing Specialist
Core
Plan and execute product launch and growth strategies across consumer channels (e-commerce and offline retail) to drive brand awareness, consumer penetration, and sales conversion for medical products.
Role type
Product Marketing Specialist
Builds
Integrated multi-channel marketing plans and campaigns for consumer healthcare products
Domain
Consumer Healthcare / Medical Devices
Deliverable
product features
Required skills
Digital consumer marketing, E-commerce strategy, Multi-channel campaign execution, Data analysis and performance tracking, KOL/influencer engagement, Cross-functional collaboration
Preferred skills
Experience in consumer healthcare or consumer product categories, Social media management
Technologies
Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
Responsibilities
Plan and execute product launch and growth strategies across consumer channels; Develop and implement integrated multi-channel marketing plans; Lead and execute integrated marketing campaigns including digital marketing and content development; Monitor and analyze channel and campaign performance; Build and manage KOL/influencer engagement strategies; Collaborate cross-functionally with internal teams and external partners
Seniority
Mid-level, hands-on IC