Engagement Analyst
Core
Analyze large datasets to create strategic recommendations for mass solicitation, engagement, and communication efforts for McGill University's global community.
Role type
Senior IC data analyst (non-profit fundraising)
Builds
Dashboards, data visualizations, statistical models, and KPIs for engagement and solicitation programs
Domain
Higher education fundraising and alumni engagement
Deliverable
dashboards & analysis
Required skills
Statistical modeling, data visualization, SQL, Python, Salesforce CRM, Google Analytics 4, data mining, predictive modeling, forecasting
Preferred skills
Machine learning, R, DAX, SEO practices, SEM campaign strategies
Technologies
Salesforce Marketing Cloud, Google Analytics, Tableau, Power BI, Excel, R, Python, SQL, DAX
Responsibilities
Develop and oversee engagement analytics programs; create data models and visualizations for lead generation and segmentation; perform statistical analysis to identify trends in donor behavior; develop dashboards to measure digital campaign performance; ensure data integrity across reporting standards; present high-level trend analyses and projections to senior management.
Seniority
Senior, hands-on IC