Marketing Lead - Brand, Event & B2B Marketing (m/w/d) - Parental Leave Cover - Part-Time (30h)
Core
Lead Brand, Event & B2B Marketing for Ticketmaster in Germany, Austria, and Switzerland, ensuring strategic continuity and team leadership during a maternity cover period.
Role type
Senior Marketing Lead (Brand, Event & B2B)
Builds
B2B and B2C marketing campaigns, events, and brand initiatives for the live entertainment industry.
Domain
Live entertainment / Ticketing / Event management
Required skills
Functional and disciplinary leadership, strategic marketing planning, budget management, stakeholder management, cross-functional collaboration, agency management, team coaching, operational continuity.
Preferred skills
Experience in entertainment/live events/ticketing, working with global/international teams.
Technologies
N/A
Responsibilities
Provide functional and disciplinary leadership of the Brand, Event & B2B Marketing team; take ownership of brand, event, and B2B marketing strategy execution; manage the marketing budget; coordinate with the Director Marketing GSA; ensure alignment with global guidelines; manage external agencies; drive brand awareness and preference.
Seniority
Senior, hands-on IC with leadership responsibilities
