Senior Marketing Manager
Core
Lead local marketing strategy for Ticketmaster in Switzerland, driving B2B leads and B2C sales for live entertainment events.
Role type
Senior Marketing Manager (B2B/B2C Live Entertainment)
Builds
Local marketing campaigns, event strategies, and brand awareness initiatives for the Swiss market.
Domain
Live entertainment, events, sports, and music in Switzerland.
Deliverable
product features
Required skills
B2B and B2C marketing strategy, event planning and execution, budget management, stakeholder relationship management, market analysis, campaign localization.
Preferred skills
Knowledge of Swiss event/sports/music landscape, experience in entertainment/live/sports environments.
Technologies
None stated.
Responsibilities
Drive local marketing strategy to meet yearly objectives; manage local marketing budget; localise international brand campaigns; strategise and create campaigns for local events; manage relationships with Live Nation presale partners; act as key link between marketing and sales; monitor Swiss market and competitive landscape; build relationships with local promoters and venues; represent Ticketmaster at industry events; report on KPIs and analyse results.
Seniority
Senior, hands-on IC