Senior Marketing Manager
Core
Drive local marketing strategy for Ticketmaster in Switzerland, managing budget, brand awareness, and B2B/B2C sales for live entertainment events.
Role type
Senior Marketing Manager (B2B/B2C)
Builds
Local marketing campaigns, brand awareness, and sales pipelines for live events in Switzerland.
Domain
Live entertainment, events, sports, and music in Switzerland.
Required skills
B2B and B2C marketing strategy, event planning and execution, budget management, stakeholder and relationship management, market analysis, campaign localization.
Preferred skills
Knowledge of Swiss event/sports/music landscape, experience in entertainment/live/sports environments.
Technologies
None stated.
Responsibilities
Drive local marketing strategy to reach yearly objectives; Manage the local marketing budget; Localise international brand campaigns; Strategise and create campaigns for local events; Manage relationships with Live Nation presale partners; Act as key link between marketing and sales; Monitor Swiss market and competitive landscape; Build relationships with local promoters and venues; Represent Ticketmaster at industry events; Report on KPIs and analyse results.
Seniority
Senior, hands-on IC
