Digital Strategy, Consultant
Core
Partner with business stakeholders and technology teams to enhance and optimize AIA Malaysia's corporate website and digital experience, focusing on customer journey, search visibility, and governance.
Role type
Digital Strategy Consultant (IC)
Builds
Corporate website enhancements, digital experience improvements, SEO/GEO initiatives, and digital governance compliance.
Domain
Financial Services / Digital Product Management
Deliverable
product features
Required skills
Digital strategy, website management, stakeholder management, vendor management, user story creation, UAT coordination, digital analytics, SEO/GEO, accessibility compliance
Preferred skills
Financial services experience, Agile methodologies, Adobe Analytics
Technologies
Siteimprove, Adobe Analytics, SEO platforms
Responsibilities
Coordinate website enhancement requests and roadmap execution; analyze customer behavior and digital performance data; implement SEO and Generative Engine Optimisation (GEO) initiatives; monitor website quality and accessibility using governance tools; manage external agencies and vendors for digital initiatives.
Seniority
Mid-Senior, hands-on IC