Product Marketing Coordinator
Core
Build bridges among product development, marketing, and sales to drive product value to the market through 360° strategies.
Role type
Product Marketing Coordinator
Builds
Product lines, content, trim levels, configurations, pricing, and launch materials for automotive vehicles.
Domain
Automotive
Deliverable
product features
Required skills
Strategic planning, market research, cross-functional collaboration, Go-to-Market strategy execution, data analysis (KPIs, sales mix), presentation development
Preferred skills
Automotive market knowledge, MBA with Marketing focus
Technologies
Microsoft Office
Responsibilities
Develop short/mid-term product strategies, define 360° product strategy including sales and distribution, create product communication briefs, conduct tactical market research, ensure flawless product launches, lead cross-functional Go-to-Market launch strategy, develop support materials for new releases, lead cross-functional team through GVDP gates, support product events, develop leadership presentations
Seniority
Individual Contributor, mid-level
