Senior Product Manager, Marketing Platforms
Core
Lead product execution for Adobe Campaign, Adobe Experience Platform (AEP), or Adobe Journey Optimizer (AJO) to unify roadmap direction for enterprise marketing use cases, audience segmentation, and journey orchestration at General Motors.
Role type
Senior Individual Contributor Product Manager
Builds
Enterprise marketing campaign delivery, audience management, segmentation, and journey orchestration capabilities on Adobe platforms
Domain
Automotive industry / MarTech / Customer Data Platforms
Deliverable
production ML models | product features
Required skills
Product management in MarTech/CRM/campaign platforms, Adobe Campaign/AEP/AJO expertise, roadmap ownership, cross-functional leadership, customer data/audience/segmentation knowledge, platform setup/integrations, stakeholder management, change management
Preferred skills
Adobe ecosystem experience, large-scale enterprise CRM/MarTech environments, agile product management
Technologies
Adobe Campaign, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO)
Responsibilities
Own execution of product roadmap for Adobe Campaign, AEP, or AJO; Drive cross-functional delivery across product, engineering, analytics, and marketing; Align teams on priorities and tradeoffs across campaign and journey capabilities; Partner with stakeholders to improve customer data capabilities; Lead foundational platform setup and readiness; Mentor less experienced product managers
Seniority
Senior, hands-on IC
